Our Team

Dominique Samuels
Founder and CEO

Ciara Smith

Rachelle McCoy
Community Manager

Our D.Tales

28 D.Tales is a brand marketing communications firm that puts community first. We help purpose-driven businesses, social enterprises, nonprofit leaders and technology companies develop their target audiences into a transformative brand community. In doing so, you and your brand will become the NEW trusted source in your industry, which will be the foundation of your unlimited success.

We intend to foster a space of creativity, inspiration, impact, and brand marketing education with every customer interaction. We encourage you to browse our offeringsblogresources, and shop to learn more about our company.

Our founder, along with the team, look forward to serving you!

Our Values

We don’t just communicate our values, we live them.

We design a memorable messaging experience that resonates for generations

Our Memberships + Certifications + Associations

Dominique Samuels – Founder and Chief Creative Officer

Dominique Samuels is an organized brand marketing strategist, community developer, and marketing agency founder. Over the last 7 years she has worked with purpose-driven entrepreneurs, social enterprises, tech companies, and nonprofits to develop their target audience into transformative brand communities. In doing so these brands became the new trusted and sought after resource in their industries, while making widespread impact and revenue amongst a loyal audience.

She believes that you too, are already a trusted business resource in your industry because of your life and business experiences, you just need to share your message effectively. Trained in integrated marketing strategy, brand management, social media, community development, and research strategy, Dominique holds a degree in Africana Studies with concentration in Community Development from Davidson College. She is currently pursuing her Masters in Communication from Johns Hopkins University. In her free time she enjoys feeding the homeless, dancing, and cooking up new recipes. 

Ciara Smith – Chief Operations Officer

Ciara Smith is a native of Ferris, Texas and a graduate of The University of Alabama and holds a degree in Communication Studies. She joined 28 D.Tales in May 2018 as the Business Operations Manager and is now the COO. Ciara is a member of Sigma Gamma Rho Sorority, Inc and enjoys spending her time with her daughter, blogging, and quality time with friends and family. In the future, she would like to grow her Mom 2 Mom community and reach more young and first time moms. She is inspired by her daughter who she knows is looking up to her and has to be the best she can be for her. She coins her biggest accomplishments as becoming a mom and starting her blog. Her favorite thing about working with 28 D.Tales is working with Dominique and the impact that we have on businesses. Ciara says, “It's nice to implement a strategy and watch how well it works.” One quote she follows is “You live and you learn because you may not do everything perfect and that's okay as long as you learn from your mistakes.”

Rachelle McCoy - Community Manager

Rachelle McCoy is a native of Merrillville , IN and currently serves as Community Engagement Manager and is currently studying marketing at Purdue University. She is a part of the SAB (student activities board) Marketing Associations Club and likes to read in her spare time. One of her biggest inspirations is her mother. Rachelle’s greatest accomplishment thus far was being able to lead a women's conference in 2019. One of her future goals is to develop an organization that guides women of color under 25 year old, to professional success. Her favorite thing about working with 28 D.Tales is Dominique and how dedicated she is to her work but also learning and education. A quote she follows is, “Confidence comes from within, it's nobody's business.”